S:FLEX GmbH invests in GCC distribution with new office

Photovoltaic rooftop frame solutions manufacturer S:FLEX aims to tap regional markets with investment in Middle East distribution network.
Rising energy demand, intense solar radiation and a clear commitment to the expansion of photovoltaics all characterise various countries in the Gulf region.
Rising energy demand, intense solar radiation and a clear commitment to the expansion of photovoltaics all characterise various countries in the Gulf region.

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Manufacturers of frame solutions for photovoltaic rooftop and ground-mounted systems, S:FLEX has announced it is establishing a new branch office to boost sales and logistics operations in Jordan, the United Arab Emirates and Bahrain.

The new office in Amman, Jordan will be headed up by Amin Khaddash, managing director of S:FLEX Middle East.

Rising energy demand, intense solar radiation and a clear commitment to the expansion of photovoltaics all characterise various countries in the Gulf region, says Khaddash.

"Up until now, these markets have been highly focussed on the segment of ground-mounted, large-scale power plants, but we are now seeing a significant increase in roof-mounted projects," adds Bernhard Thiesbrummel, managing director of S:FLEX.

"In light of this development, we see a very high potential in terms of sales with our broad product portfolio for applications on residential and industrial roofs,” he said.

The decreasing costs for electricity from PV systems, the rising number of subsidy programmes and the introduction of the mandatory use of PV on buildings as planned in Dubai contribute to significantly growing end user demand.

Especially in the decentralised on-roof sector, this is cause for a considerable increase in the number of wholesalers and installers, who are the core customer groups of S:FLEX.

"Our customers appreciate German engineering know-how in conjunction with the safety of our certified products and the rapid availability thanks to our storage capacities on site," said Amin Khaddash, managing director of S:FLEX Middle East.

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