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DP World launches global school education programme

Fewer than 30% of MENA region parents understand what trade and logistics means, says DP World as it launches pioneering global education outreach.
DP World Group Chairman and CEO, Sultan Ahmed Bin Sulayem.
DP World Group Chairman and CEO, Sultan Ahmed Bin Sulayem.

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Global trade enabler DP World is to launch an international education programme, focusing on trade and logistics to help ensure the future growth of the industry.

The new project was announced by DP World Group Chairman and CEO, Sultan Ahmed Bin Sulayem at the Arab Media Forum in Dubai.

It will seek to raise awareness of the vital role of trade and logistics in providing employment and developing national economies.

It will also seek to counter findings of a survey across the MENA region commissioned by DP World that highlights widespread misunderstanding of trade and logistics, its role in everyday lives, value to economies and potential as a career option.

DP World said in a statement that it believes this is impeding the industry’s ability to attract and support talent to the sector over the long term.

The Global Education Programme will target children between the ages of 8 and 14 years and aims to engage 34,000 children by 2020 with employees delivering a range of modules in local schools as part of their volunteering leave. The global port operator employs more than 37,000 people around the world.

Working with a specialist agency and consulting with teachers, the content covers a wide range of topics to engage young people in ports, trade and logistics, a little-known and often overlooked part of the world economy.

Modules will come with guidance and delivery notes, lesson plans, student activities and worksheets when the programme is implemented later this year in seven languages – from Arabic and English to Hindi, Mandarin, French and Spanish.

The first lessons have been piloted in the UAE , India, Pakistan, Senegal, the UK, Argentina and the Philippines and will be rolled out from June across the rest of DP World’s network in over six continents.

“Education is one of the four focus areas of our community investment strategy - part of the Our World, Our Future global sustainability programme,” said DP World Group Chairman and CEO, Sultan Ahmed Bin Sulayem. “As a leader in global trade and logistics, we want to ensure that our people and our resources support education.”

“Raising awareness about the maritime sector, trade and logistics, and related career options is important for us as a business and also the communities in which we operate around the world,” he added. “We expect this programme to make a genuine impact, creating lasting change and an understanding of how the modern world works for the benefit of future generations.”

Key topics in the programme include port management, sustainability and careers in trade and logistics and the maritime sector. Curriculum subjects covered also include geography, mathematics, design and technology.

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