Bahrain Logistics Zone marketed abroad
The international marketing campaign for Bahrain Logistics Zone continued last month, with a delegation from Bahrain’s General Organisation of Sea Ports (GOP) attending the Annual 3PL Summit in Atlanta and Transport Logistics Expo in Shanghai.
Hassan Ali Al Majed, director general of GOP, reported a positive response from the events and claimed a number of companies had expressed an interest in the project, which is being marketed as the Middle East’s first ‘boutique’ logistics complex, with a focus on re-export and value-adding service.
“Attendance at the Atlanta 3PL Summit and Transport Logistic China is an important part of getting the message across about Bahrain Logistics Zone’s unbeatable offering and its location, making it the best choice to service markets across the Arabian Gulf,” said Al Majed. “We are very pleased to be present at these exhibitions, which are of such importance to the global logistics industry.”
Once operational, Bahrain Logistics Zone will be fully integrated with the country’s new Khalifa bin Salman port, which will have a capacity of 2.5 million TEUs. The facility is also in close proximity to the causeway linking Bahrain to Saudi Arabia and the proposed causeway to Qatar, as well as to Bahrain International Airport, making it well positioned as a multimodal logistics hub for the region.
“The Bahrain Logistics Zone is already oversubscribed many times over, but we are dedicated to ensuring our tenants are the right fit for us,” added Al Majed. “The right kinds of tenants are those who will bring the most value to Bahrain – this means on one level the creation of jobs and increase in foreign direct investment, and also their ability to transfer knowledge to the local market and their involvement in activities which further Bahrain’s economic and cultural goals.”