Woodland seeks to export to MENA from Dubai

Footwear and apparel manufacturer Woodland opens Dubai office and warehouse as MENA distribution hub.
Footwear and apparel manufacturer Woodland is looking to strengthen its presence in the UAE and Russia where it has set up warehouses, by opening exclusive stores.
Footwear and apparel manufacturer Woodland is looking to strengthen its presence in the UAE and Russia where it has set up warehouses, by opening exclusive stores.

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Footwear and apparel manufacturer Woodland is looking to strengthen its presence in the UAE and Russia where it has set up warehouses, by opening exclusive stores.

"The demand for the outdoor category is the same in Russia and the Middle East as it is in India. We will look to gradually expand our presence," says Woodland managing director Harkirat Singh.

The company expects 25% of total turnover to come from exports by next year, up from 15% currently, with the expansion in overseas markets.

Woodland has recently opened office and a warehouse in Moscow and Dubai, says Singh. In the UAE, it has relied on distributors to increase sales.

"We have been selling through distributors in these markets but now we want to grow the brand by ourselves there," Singh said.

Singh added the company is looking at using its Dubai warehouse as a hub for supplying to other Middle Eastern and North African countries.

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