Qatar markets itself as five star
Qatar Airways has unveiled its new advertising campaign, with the tagline, Ã¢â‚¬Ëœthe world's five star airline'.
The Doha-based airline is launching global television, print and online marketing to promote its rapidly expanding worldwide network and services.
Management has said it wants the television commercials, which have been shot in a variety of exotic locations, to represent the airline's best assets, including, cuisines, award winning hospitality, premier class terminal and international networks.
Qatar Airways chief executive officer Akbar Al Baker, said: "We have developed and evolved into an airline of choice. But there is no room to rest on our laurels, which is why we have to maintain our strong position in the market and project our best attributes to the travelling public.
"Our new global campaign aims to further strengthen our position as an airline of choice and we are confident viewers and readers will be able to connect with the campaign giving them a feeling of being part of the Qatar Airways travel experience," he added.