Spendlove Group launches new logistics firm in Dubai

UAE-based Force Logistics will specialise in event logistics and freight forwarding, with theme park contracts already signed.
Anthony Miles(L), managing director of Force Logistics and Ian Spendlove(R), chairman of the Spendlove Group.
Anthony Miles(L), managing director of Force Logistics and Ian Spendlove(R), chairman of the Spendlove Group.

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The Spendlove Group has announced the launch of Force Logistics, a UAE based company specialising in event logistics and freight forwarding.

Anthony Miles, a global event logistics expert, has been appointed managing director of the new company. Force Logistics will offer “a complete suite of flexible freight forwarding services including airfreight, sea freight, land transport, removals and project cargo for fairs and events”, the group said in a statement.

The newly launched company has already secured contracts with theme parks, set construction companies and global brands, the statement added.

Force Logistics will play an integral role in the Spendlove Group’s plans for expansion and diversification, delivering clients a cost effective and efficient alternative to existing logistics solutions in the Middle East.

Promising seamless supply-chain solutions and commitment to work in partnership with their clients the new company will deliver customised logistics solutions. In addition the new company will be able to utilise the expertise and experience held within the rest of the Group.

“All the companies within the Spendlove Group are born out of a commitment to deliver our customers outstanding service and Force Logistics is no exception,” said Ian Spendlove, chief executive and founder of the Spendlove Group.

“As soon as I was approached by Anthony about launching an events logistics company I could see the synergy between our skill sets,” he added.

Spendlove pointed to the group’s events and stage company Showforce as an example of the synergies a new logistics company will provide.

“Having spent the last 12 years working in the Middle East’s leisure and event sectors I know how hard it can be to transport all the equipment required to produce a large show in the region,” he said. “Showforce is often the first company on-hand to meet freight and I know first-hand that they are often subject to delays and charges that add to the challenge.”

“Using the experience and knowledge that we have within the business to provide a solution and with Anthony at the helm I know it is in safe hands,” he added. “It’s a very exciting time for the Group!”

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