Local Harvest seeks to reassure at SIAL ME 2015
Abu Dhabi Farmers’ Services Centre – through their retail brand, Local Harvest - is using the international food industry event SIAL ME 2015 as a platform to reassure purchasers and other industry players about the quality and safety of ADFSC’s plant and animal products.
Food safety and quality are important subjects not just in the home, but also for retailers, wholesalers and suppliers alike, says Ahmed Al Suwaidi, Communications Section Manager, ADFSC.
“This global B2B event is a perfect opportunity for Abu Dhabi Farmers’ Services Centre to demonstrate how the agriculture sector has developed over the past five years and how the Centre has improved the effectiveness and efficiency of the production chain” said Al Suwaidi.
The event theme ‘Trust throughout the Local Harvest Supply Chain’ aims to give visitors an insight into the modern and innovative agricultural techniques that have been adopted to promote local produce in the emirate.
Delivery of Local Harvest produce begins with the Production Planning stage where customer requirements are agreed and new crops introduced.
The final approved Production Plan is distributed to farmers in Abu Dhabi, via the Abu Dhabi Farmers’ Services Centre team, who also provide technical assistance to ensure that farmers are correctly using water, fertiliser and other farm inputs.
“Local Harvest sells only the highest quality, safe produce. Our team of technical and quality specialists constantly monitor and advise on all aspects of production, farm practices, selection and packing,” adds Al Suwaidi. “These Quality Assurance measures ensure that our produce meets or exceeds the expectations of the UAE consumer.”
Abu Dhabi Farmers’ Services Centre produce is available at retail shops in Abu Dhabi and Al Ain, through most major hypermarkets and supermarkets or learn more about the Local Harvest supply chain at SIAL ME at the Abu Dhabi National Exhibition Centre, until 9th December, from 10am to 6pm.