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Etihad boss addresses future of global airline rivalry

James Hogan highlighted the importance of consumer choice and innovation at annual GBTA convention.
Etihad Airways President and CEO James Hogan speaks at the 2015 Global Business Travel Association (GBTA) Convention.
Etihad Airways President and CEO James Hogan speaks at the 2015 Global Business Travel Association (GBTA) Convention.

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Etihad Airways president and CEO James Hogan emphasised the importance of consumer choice and innovation as the fundamental drivers of competition in the international airline industry during a public conversation.

He was speaking before an audience of about 4,000 attendees at the 2015 Global Business Travel Association (GBTA) Convention in Orlando, Florida, the US.

In a discussion, which focused on emerging opportunities and challenges in the global aviation industry, Hogan noted that business and leisure travellers alike are demanding, and should rightly expect, choices in network, schedules, product and services, loyalty rewards, convenience, and price.

He highlighted the impact of rapidly growing markets like China, India and Southeast Asia on international traffic flows and traditional international hubs.

Hogan also discussed Etihad’s business model which extends the airline’s organic growth through codeshare partnerships and equity investments in key global airlines, including airberlin, Air Serbia, Air Seychelles, Aer Lingus, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, to offer greater choice to consumers.

He said: “Our equity strategy is about how we build our network. We work in a digital age where the consumer, whether it’s corporate or leisure, can go online and they look to points of the world they wish to travel.

"Now within that, we have a partnership with these airlines where we’re now strengthening our global network – top line generating revenue and bottom line tackling cost together."

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