We all strive for it, but when it comes to searching for a magical formula to success, the concept often eludes us.
In the maritime industry, success has come to many companies in the region who have grown and prospered in the Middle East's favourable climate.
In order to reward and recognise the massive contribution these companies have made in driving forward progress in the region, ITP Business, publisher of Sea Freight Middle East, held its Supply Chain and Transportation Awards (SCATA) last month.
Although only in its second year, the ceremony has become a respected and acknowledged forum that bravely distinguishes the fine line between the very good and simply outstanding.
For the region's flourishing sea freight industry, the SCATAs represent a chance to revel in the significant achievements of the past year.
It is true that some industry giants predictably dominated as award winners, including the likes of DP World, DryDocks World and Maersk. However, these leaders play a pivotal role in providing benchmarks for the progress of the industry overall.
This year's awards also saw National Shipping Company of Saudi Arabia (NSCSA) enter the ring, bringing to the fore its long history of dependable services and a progressive vision for future growth.
Certainly in the future, the awards could well be swinging towards Qatar as its vibrant shipping industry continues to develop at a rapid pace. In response to its growing LNG trade, the country's shipping facilities are being given a much-needed boost, which we cover in detail later in this issue.
Indeed, a common factor that both Qatar and the SCATA winners share is an ability to adapt to this fast-paced changing environment. There is no doubt that the Middle East demands such flexibility as, in many respects, it is still a young market.
So when we look again at the fine line which separates the good from simply excellent, we might be reminded of the definition of success given by former UK prime minister Sir Winston Churchill, "To improve is to change; to be perfect is to change often".
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