FedEx Express recognised as UAE superbrand
FedEx Express has been hailed a UAE superbrand for the second consecutive year by the Superbrands organisation, an independent authority and arbiter of branding excellence.
“I am proud that FedEx has been recognised once again on the list of UAE’s Superbrands," commented Nathalie Amiel-Ferrault, vice president, EMEA Customer Experience and MEIA Marketing & Communications.
"This award is a reflection of how FedEx has successfully maintained a competitive advantage in the Middle East. From being the first express company to introduce an Arabic logo and to offer its online services in Arabic to providing innovative healthcare and aerospace solutions to its customers today, FedEx continues to innovate and enable customers to overcome their challenges in the UAE."
The annual Superbrands survey considers thousands of brands that are judged by a panel of experts and over 3,500 individual business professionals in the UAE. The brands are assessed on quality, reliability and distinction.