Dubai to host first national pavilion at Hamburg SMM
Dubai will host its first-ever national pavilion at this year’s SMM trade fair in Hamburg.
The 26th SMM, the leading international maritime trade fair opens its gates on Tuesday 9 September.
More than 50,000 industry visitors are expected to attend the most important trade event of the maritime sector, and over 2,100 exhibitors from 67 countries will be present, more than ever before.
For the first time, companies from Egypt, Lebanon and Sri Lanka will be represented on the exhibition floor, and Dubai is setting up its first-ever national pavilion.
The entire fair site, covering roughly 90,000 square metres, is fully booked. That is an enormous amount of space, and the fair hosts are making good use of it.
"This year we have chosen a key topic of the industry for each one of the fair days: Finance, Environment, Security and Defence, Offshore and Recruiting," says Bernd Aufderheide, CEO and President of Hamburg Messe und Congress GmbH.
This clear structure is helpful to exhibitors and visitors alike. Distinguished international experts will be present to lecture on each topic. In addition to the conference programme, fair visitors from all over the world will benefit from a comprehensive special-events programme comprising more than 150 individual events (workshops, symposia etc.).
This year's SMM in Hamburg is built upon four pillars – the "Four Capital I's": Identification, Integration, Internationality and Innovation. In particular, the Innovation topic will feature prominently on the agenda.
"The fair exhibitors will again showcase numerous innovations and trends this year which are bound to shape tomorrow's shipping world," says Aufderheide.
Naturally it is the big exhibits that first catch the fair visitors' eyes: Gigantic ship engines, such as those regularly set up by Wärtsilä and MAN at their SMM booths. Huge bow thrusters by Voith or ABB are sure to attract attention, as is state-of-the-art bridge technology by Kongsberg or Raytheon Anschütz.
With a fully booked fair site and more exhibitors than ever, SMM sets a new record this year. Backed by its principal sponsor, DNV GL, this event does full justice to its reputation as the leading international trade fair for the maritime industry. It is again held under the patronage of German Chancellor Dr Angela Merkel.
SMM will take place at the Hamburg fair site from 9 until 12 September 2014.