BabyShop now offering same-day delivery in the UAE

BabyShop talks to Logistics Middle East about their new e-commerce service for the UAE.
Same day, Babyshop, Last mile, Uae, Dubai


How important is a same-day delivery service to customers? When you’ve got little ones, it’s not just desirable, it can be vital.

E-commerce companies that offer same-day delivery or free shipping consistently have better consumer reviews and a much higher level of customer loyalty, a fact that BabyShop has taken on board and incorporated as part of their successful model.

Now, mums and dads who shop at BabyShop can choose from a huge range of premium quality baby goods, order online, and have the package delivered right to their doorstep the very same day.

Who are BabyShop?

BabyShop is owned by the popular Landmark Group, one of the Middle East’s most successful retailers, with over 900 stores across the region and such well-known brands as HomeBox, HomeCentre, Lifestyle, and the parent’s favourite, BabyShop.

What Landmark and the team at BabyShop have realised is that retail is going through a fundamental change, with more people ordering and buying online rather than visiting ‘real world’ stores.

To make itself attractive to online buyers, BabyShop has adopted a same-day delivery principle that means customers don’t have to wait to get their purchases delivered to them.

This puts BabyShop well ahead of the competition and has resulted in a strong and incredibly loyal customer base who stick with BabyShop not just for its quality goods, but its premium customer service track record too.

“In addition to providing a fantastic range of products, we strive to provide a top-quality service or our customers. We see same day delivery and going that extra mile as a key part of the overall marketing strategy for BabyShop,” explains Rana Hussein, digital marketing manager of BabyShop.

“We are one of the leading baby stores in the Middle East and the only one that can satisfy our customers’ demand for providing a same-day delivery service. We use new current technologies to make this possible, with the aim of enhancing our customer service experience with every delivery,” she adds.

Keeping costs down with free delivery

BabyShop is not only providing a unique same-day delivery service in the UAE, but any order over AED200 is delivered free of charge.

That makes BabyShop great value for money, as well as an innovative and customer-friendly outlet with a distinctly 21st-century approach to both online and offline business.

“This exceptional level of service is something we are constantly improving on to help us stay at the front and continually provide a great experience for our customers,” explains Rana Hussein.

“It also means that our customers can bulk order or choose high-ticket items and not have to worry about additional carriage or courier charges that could push something like a top of the range car seat out of their price-point. By removing the cost of delivery, we make it affordable for our customers to choose the best products at the best prices,” she adds.

A huge range of products

BabyShop is constantly expanding their range of products, which includes everything from feeding products, toys and diapers, to strollers, clothing, car seats and nursery furniture – in fact, anything that you need for your baby. With a strong online presence and a very simple and secure ordering process, it’s never been easier to buy everything you need for your baby, from bottles to booster seats.

With 66% of shoppers reporting that they prefer to buy their products from retailers that offer more appealing delivery services, BabyShop have realised that the only way to retain and grow their customer base is to offer the best overall customer experience from the moment a client clicks on their website, to the moment their products are delivered.

To stay ahead of the competition and to ensure they deliver that flawless customer experience, their same-day delivery and free delivery for orders over AED 200 is now a core part of their marketing policy. (Delivery in Saudi Arabia is also free on orders over SAR 100). That means BabyShop customers are getting the full benefits of a super-fast, premium quality same-day service, top brands, and affordable prices.

With a combination like that, it’s no surprise that BabyShop’s fortunes are on the rise.

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